Hi! I am

Indrani!

The journey from feeling stuck in your baking business to discovering new momentum and growth opportunities could be…

…this one conversation between you and me.

Hi! I am Indrani Dey Sur, your baking business mentor, educator and coach. In a 1:1 session, I handhold you through your business challenges and we brainstorm ways to hit your goals based on research, market trends and my decade long experience of running a home baking business.

Book now!

Why should you go for a 1:1 session?

The 1:1 session is an intense and powerful discussion where you and I work closely to identify the root cause of your struggles and arrive at an action plan that suits your baking business.

Through my years as a home baker, I struggled with getting orders, pricing my bakes, promoting my brand, finding my niche and finding the right client for my bakes. There were things I did as much as things I didn’t do that led me to build a successful home baking business, not once but twice in two entirely different markets.

I have learnt everything about my business with trial and error. I wasted enough resources (including time) to know that I don’t want that for you. Yet I want to tell you that it IS possible to have a thriving baking business.

The beauty of a 1:1 session is that YOU decide what you want to work on, and we focus in-depth and exclusively on your baking business. You will come out the other side of the session with an action plan, clarity and bucket loads of confidence.

What can you discuss with me?

You can use the discussion for any current challenges you are facing, including, but not limited to:

Planning your marketing calendar based on strategies that get in the right clients.
Relooking at your profit and pricing strategies
Planning a social media content strategy
Ways to optimize your menu
Your confidence issues and building a business mindset

These 1:1 sessions can be iterative and build upon each other. Follow-up sessions can be scheduled for tracking improvements or for addressing new business challenges.

The 1:1 sessions are for you if:

You want to treat your baking seriously, even if you’re just starting
You are an experienced baker and have hit a plateau in your business growth
You’re tired of under-pricing and wondering why orders are slow
You want clarity on what steps to take and in what order
You dream of making money from baking — but feel stuck or scared

The 1:1 sessions are NOT for you if:

You’re looking for baking tutorials (this is business coaching, not recipe development)
You’re not ready to act on what we plan together
You are looking for quick fixes

“Indrani is an amazing coach who has a clear understanding of the problems that bakers face and she gives clear and doable solutions (not vague and generic answers). The session is an eye opener for anyone who wants to seriously grow their baking business. I will recommend the session a 100%.”

— Mansi Agarwal, The Oven Artist

Hear it from other home bakers…

“Indrani is a great human being and a wonderful coach. She helped me identify my strengths and drew my attention to weaknesses which I need to work upon. She made me feel very comfortable and it really made me share things with her which I am usually apprehensive of. I sincerely appreciate her efforts in knowing about us before the 1:1 connect which displays her keen interest and enthusiasm to help bakers grow. She shared examples from her own experiences that supports her stance and guidance. I feel really glad and blessed to have found her.”

— Bithi Bhargava, Dubbel Roti

“This 1:1 session was very helpful and thoughtful. The way you explained points that you have prepared for me also those points which i have asked during meeting. I left the session feeling much confident and clear about my next step in baking business. It was valuable session and i would definitely recommend it who wants to grow their baking business.”

— Aart Bhatia, Luscious chunks

Choose your package. You have 3 options:

Option 1: Silver

This is great for you if you want quick clarity and direction on one key area of your business such as pricing, marketing or getting orders.

What’s included

Prior research on your business and struggles you are experiencing
75 minutes of focused discussion tailored to your biggest challenge
Notes based on our discussion and my prior research
Clear action plan and the next steps forward
Worksheet/template to support your problem area (case-to-case basis).
7 working days support in WhatsApp, Monday to Friday (9:00 am – 5pm SAST)

PRICE: INR 3500/

Option 2: Gold

Add a follow-up 1 hour session to the Silver package, within 3 months of the 1st session. To avail this package and for it to be most useful for you, it would need to be booked at the beginning of the first session.

Topic of discussion for follow up session:

Tracking your growth based on the first session
Finetuning your business strategy basis what’s working and what’s not.
Action plan basis discussion.
You might be required to fill a customised questionnaire prior to the follow up sessions.
WhatsApp support for 7 working days post follow up session (9:00am – 5pm SAST)

PRICE: INR 6000/

Option 3: Platinum

This is great for you, if

You want steady, step-by-step support instead of a quick fix.
You need someone to check in, guide, and hold you accountable every month.
You want to track your progress with clear business goals across the three-month period.
You struggle with consistency and want to build momentum without burnout.