Freshly Booked: Get 50 NEW clients in 6 months

What would getting 50 new clients in the next 6 months feel like in your baking business? What would it do for you? Give you momentum, scale and fresh energy? Give you the confidence to try something new?

Getting consistent orders is a challenge for every baker - beginner or experienced. But reaching out to the right people and them trusting you with a birthday cake or their precious gifting – that’s your validation right there.

Presenting a brand new online workshop where we focus exclusively on getting those new clients, understanding what makes potential clients tick and working toward this mission with an actionable marketing plan. The workshop is structured to help you discover the exact steps to grow your client list — no guesswork, just action. Be sure to go through the Frequently Asked Questions as well!

Freshly Booked: Getting 50 NEW clients in 6 months

Date: Wednesday, 16th July, 2025

Time: 8:00 AM - 10:00 AM SAST/ 11:30AM -1:30 PM IST/ 2:00 PM - 4:00 PM Malaysia time

Price: INR 2500/ RM150

Why focus exclusively on new clients?

Great question! The marketing needs of a new and potential client is vastly different than that of a returning or a repeat client. One, they must know you exist and two, they must remember you at the right time to place order for that cake. This workshop is specifically geared to show you the way your marketing needs to be attuned to your potential client based on your business niche and experience. Your marketing efforts need to answer and address their fears. And it will show you the way to promote your business without feeling salesy and pushy.

This workshop is perfect for you if…

  • You’ve been selling baked goods for a while but still depend on friends & family for most orders.

  • You’re just starting out and don’t know how to promote yourself.

  • You’ve tried promoting on social media, but it feels like you’re only reaching other bakers — not customers.

  • You want more sales but you have reached a plateau where business growth is concerned.

  • You’re serious about growing your business — and you want a simple, local strategy that works.

Tina, Baking Trails

“My biggest takeaway from the Marketing Essentials workshop was to understand the importance of (and how to) making my marketing strategy more customer focused.”

Ellen, Bakes by Ellen

“The workshop made me look at my business through new eyes. It was very informative and made me realize that I hadn’t thought of marketing specifically enough.”

Workshop Structure: What to expect inside

  • The secret to sustainable growth (hint: not just getting repeat orders).

  • Who are your potential customers — and where exactly are they hiding?

  • Go beyond “cakes” — we’ll find the value in your offer that customers want to pay for.

  • The 5 biggest roadblocks — and how to remove them with small shifts.

  • This forms the core of the workshop where we draw out an action plan based on the three pillars:

    • Visibility/ Awareness: so people know you exist

    • Building trust: so they want to buy from you

    • Conversion: so they actually place an order

  • Here we apply what we have learnt.

  • How to stop second-guessing yourself and start showing up with confidence.

  • You get dedicated space to discuss any specific marketing related challenges here.

FAQs

  • Yes! Absolutely. The entire workshop is extremely practical and actionable. Where required, I will explain with examples. No prior experience in marketing is required. However, you do need to have a business page, a menu and a system of taking orders from clients, before you start marketing your baked goods.

  • Great question! The Marketing essentials workshop was focused on building a marketing strategy for your baking business. This workshop focuses on the marketing tactics you should be using to reach out to new clients (and not repeat clients) specifically based on your niche.

  • It won’t handhold you in creating Canva templates or help make reels (I have another workshop coming up for that). Having said that, we would discuss social media content briefly as part of the marketing plan and I will show you lots of examples to get you going.

  • Don’t worry! You will receive a recording of the workshop for you to download. You will have 7 days to download it to your laptop/desktop. In case you know you are missing the live, feel free to send your questions either prior to the workshop or as a special case, after the workshop.

  • Do not worry. You are free to send me an email/ send a WhatsApp message/ DM in Instagram any time. However, if you want in-depth marketing planning feedback on your baking business, please go for a 1:1 strategy session.   

  • The workshop will be for 90 minutes and 30 minutes of Q&A session. However, due to the interactive nature of the workshop, please keep additional minutes in hand.

  • Please write in to hello@thebakepreneursblueprint.com and I will send the bank details along with a form for you to fill. The form helps me to understand your needs better and fine tune the workshop accordingly. Reply with proof of payment and confirmation that you have filled the form.

    The workshop link and all details will be sent to you closer to time.